I Interviewed John Bolton, the owner of Yogurt Creations in down town San Luis Obispo.
1. I asked him why he decided to go into business: He told me he was self-employed in 1979 and owned his own horse camping business in San Diego. He was born in Merced and attended Arroyo Grande High School. He opened the first Yogurt Creations in Templeton five years ago. They decided to close the Templeton branch and move to another location. He currently owns four store locations: Atascadero, Arroyo Grande, Santa Maria, and San Luis Obispo. The building owners in San Luis Obispo actually approached Bolton and asked him to move a business into the location in downtown San Luis Obispo.
2. How long has this business existed. Technically, the business has existed for 5 years but this particular store, only two months. He also told me that it took sixth months of planning prior to opening the location.
3. I asked Bolton his average customer profile. He told me that this store attracts mostly college students. The other three stores, however, are very family oriented.
4. Interesting story: He explained how difficult it was to move his business into such a small location. He said that his other stores are all exactly the same size (which is two times larger than the San Luis store). The building was originally used as McCarthy's pub. He told me that there were giant shamrocks everywhere and there were three behind the bar that actually left a physical imprint on the wall. The wall had to be completely resurfaced, not only painted over.
5. I asked him the most valuable thing he has learned from being a businessman. He told me, "Business is business. you work longer and harder than anyone ever associated with your business. "
6. I asked him what he wanted to be when he grew up at the age of ten. He told me he wanted to be a US Senator for quite a while. "I realized I was crazy, though. I've learned better, I know better," he said.
7. I asked his, "where to next?" He told me the next place he wants to open up shop is Santa Barbara, and one day Clovis. I live in Clovis and I really like his frozen yogurt, this made me happy.
Subscribe to:
Post Comments (Atom)

No comments:
Post a Comment